Pricing
Every tool is free, forever — LUT Lab, the ICC Profile Reader, the Color Science Lab, clinical vision sims and the industrial suite included. Paid plans add ad-free browsing, batch power, the API, higher limits, and watermark-free exports.
Key points
- Every tool is free on every tier — no tool is locked behind a paywall
- Paid plans sell conveniences and scale: batch, API access, higher limits, and a monthly token allowance
- The REST API is metered in credits — 1,000,000 a month on Specialist, 10,000,000 on Industrial Pro; overage is opt-in, prepaid, and never invoiced after the fact
- Start free with no credit card — upgrade only when you want the paid conveniences
- Whole-site accessibility crawls, up to 24 pages a run, unlock on Artisan; branded WCAG reports arrive with Specialist
- A paid plan is a one-time pass for the term you choose. It does not auto-renew, so there is nothing to cancel — and it carries a 7-day money-back window either way
- An account is required before any payment, so the pass belongs to you rather than to one browser
Choose your plan
Switch between monthly and annual billing, and your local currency. All four tiers share every tool — the differences are conveniences, limits, and scale.
Built for designers, developers, and color scientists.
What you get
Every plan, and what the paid ones add
Three things decide which plan you want: which tools you can reach (all of them), how much server-side work you can start, and how many API calls your own code can make.
Free on every plan — including the tools that used to be locked
+We removed the paywalls that used to sit on individual tools. The entire suite is now free to use, on every tier, with no login required to start.
- LUT Lab
- ICC Profile Reader
- Color Science Lab
- Gamut Mapping & HDR Gamut Plot
- Tone Mapping
- Color Blindness Simulator — 78 vision conditions
- Dye in Solution
- Material Under Light
- Visual Pathway
- Psychophysics Bench
- Gradient Ramp
- SVG Recolor & Collage Maker
- Image Color Picker
- Ishihara Plate Generator
- Contrast, Picker & Naming
- …and every other tool
Tokens — what each plan includes
+Tokens meter the work that runs on our servers — whole-site accessibility crawls and batch jobs. Everything that runs in your browser is free and unmetered. The Free plan includes 100 fixed starter tokens that do not renew; paid plans include an allowance that refreshes each billing month, and unused included tokens expire at period end.
Tokens and API credits are two different things. Tokens pay for work you start in a tool on this site. API credits pay for calls your own code makes to the REST API. They are separate balances with separate allowances, and neither one pays for the other — running out of tokens never stops your API calls, and running out of API credits never stops a crawl. Nothing converts between them, in either direction. If you only use the tools on this page you can ignore credits entirely; if you only use the API you can ignore tokens.
| Aspect | Tokens | API credits |
|---|---|---|
| What it pays for | Server-backed work you start in a tool — site crawls, rendered analyses, batch jobs | Requests your code makes to the REST API |
| What one unit is | One unit of metered tool work, sized at a reference rate of about $0.10 | One standard API request; heavier endpoints cost 2–25 |
| Included each month | 100 once on Apprentice · 250 on Artisan · 1,000 on Specialist · 2,500 on Industrial Pro | None on Apprentice or Artisan · 1,000,000 on Specialist · 10,000,000 on Industrial Pro |
| When it runs out | Server-backed runs stop on paid plans (Apprentice is capped at 20 analyses a month instead); everything that runs in your browser keeps working | Calls are refused with a 429 unless you have turned on prepaid
overage at $1.00 (₹85) per 100,000 credits |
| Pays for the other? | No — tokens never fund an API call | No — credits never fund a tool run |
The rest of this section is about tokens. For the API meter, see API credits & overage below.
Specialist includes 1,000 tokens every billing month — 300 fits inside that allowance.
API credits — what a request costs, and what happens when you run out
+The REST API has its own meter, separate from tokens. One credit is one standard request. Heavier endpoints cost more credits because they cost us more to run, so a caller doing simple color maths is not subsidising one rendering images. Credits are counted per account, not per key — every key you create draws on the same monthly allowance.
Credits are not tokens. Your API credit balance and your token allowance are separate, and neither one pays for the other: spending credits on API calls never touches your tokens, and running a site crawl in a tool never touches your credits. Nothing converts between them. Side by side, they look like this.
| Request | Credits | Examples |
|---|---|---|
| Standard | 1 | Color conversion, contrast check, vision simulation |
| Generators | 2–4 | Palette, harmony, gradient, shade scale, design tokens |
| Color dossier | 5 | All 63 color spaces plus a locus search, in one call |
| Rendered PNG | 10–12 | Palette, gradient and Ishihara images; image analysis |
| Async job | 25 | Batch work queued and run on our clock |
What's included. Specialist includes 1,000,000 credits a month and Industrial Pro 10,000,000, both refreshing at the start of each billing month. Neither is unlimited: sustained around the clock these work out at roughly 22 and 224 credits a minute, so on a plan running flat out it is the monthly allowance you meet before the per-minute rate limit. They are sized for normal use, and past them prepaid pay-as-you-go takes over. Apprentice and Artisan do not include API access; a key created on those plans authenticates but is refused on metered endpoints.
Going past the allowance. By default, that's where it stops: you get a
429 telling you the allowance is used up and when it resets. Nothing is billed.
If you want calls to keep working, you can turn on pay-as-you-go overage — it is
off until you turn it on, and it is prepaid: it spends credits
already bought at $1.00 (₹85) per 100,000 credits. If the balance will not
cover a call, the call is refused rather than served on account. There is no invoice after the
fact, ever.
Two safety nets. You can set a monthly spend cap, and overage stops at it. Independently of anything you configure, every account has a hard ceiling of ten times its included allowance in one month — a backstop so a runaway retry loop or a leaked key cannot drain a balance overnight. Support can raise it for you.
Beyond the plans
Optional add-ons
Every tool is free. These power services are included with the plans noted below — for anything custom or standalone, contact us.
Color Science Lab
Access the full colorimetry suite — spectral analysis, CIE visualization, gamut mapping, and delta-E comparison tools.
Free for everyoneImage Optimization
Batch compress, convert, and resize images for web. WebP, AVIF, and responsive image set generation. Not built yet — we scope these case by case.
Planned — talk to usPDF Tools
Generate, merge, split, and watermark PDFs. Auto-generate accessible PDF reports from your projects. Not built yet — we scope these case by case.
Planned — talk to usColor Blindness Simulator
Simulate color blindness (protanopia, deuteranopia, tritanopia) and test accessibility compliance for your designs.
Free for everyoneAPI Access
Programmatic access to all platform tools. RESTful endpoints for color conversion, palette generation, and rendering. Metered in credits — 1,000,000 a month on Specialist, 10,000,000 on Industrial Pro.
Included from SpecialistWhite-Label Studio
Embedding Auric Artisan tools in your own product with your branding. Not built yet — we scope these case by case.
Planned — talk to usTeam Collaboration
Shared workspaces, comments, and role-based permissions. Accounts are single-user today — multi-seat teams are still in design.
Planned — talk to usSecurity & Compliance
Two-factor authentication and account activity logging ship today. SSO/SAML, IP allowlisting, and formal compliance reports are not built yet.
2FA free for everyoneEditor & app plugins
Figma, Sketch, Penpot, VS Code, Raycast, and Alfred plugins that bring the color and accessibility tooling into your existing workflow.
Free for everyoneSide by side
Compare all features
Everything at a glance — find the right plan for your needs.
| Feature | Apprentice | Artisan | Specialist | Industrial Pro |
|---|---|---|---|---|
| Every tool — always free | ||||
| Core color & layout tools | ✓ | ✓ | ✓ | ✓ |
| LUT Lab · ICC Profile Reader | ✓ | ✓ | ✓ | ✓ |
| Color Science Lab · Gamut · HDR | ✓ | ✓ | ✓ | ✓ |
| Vision sims — clinical & medical | ✓ | ✓ | ✓ | ✓ |
| Industrial dye & material tools | ✓ | ✓ | ✓ | ✓ |
| Research & psychophysical engine | ✓ | ✓ | ✓ | ✓ |
| Tokens & metered usage | ||||
| Included token allowance | 100 fixed | 250 / month | 1,000 / month | 2,500 / month |
| Pay-as-you-go top-ups | Not on sale — tokens come with a plan | |||
| Experience | ||||
| Ad-free browsing & ad controls | — | ✓ | ✓ | ✓ |
| Saving & cloud | ||||
| Local saves | ✓ | ✓ | ✓ | ✓ |
| Cloud sync across devices | Coming soon — included on Artisan and above at launch | |||
| Version history | Coming soon — 7 / 90 / 365 days by tier at launch | |||
| Watermark-free exports | — | ✓ | ✓ | ✓ |
| Export formats | PNG, SVG | + PDF, ASE | + WCAG reports | All + custom |
| Power & scale | ||||
| Batch processing & bulk export | Coming soon — Specialist and Industrial at launch | |||
| API access | — | — | Included | Included |
| API credits / month | — | — | 1,000,000 | 10,000,000 |
| API rate limit | — | — | 300 / min | 3,000 / min |
| Prepaid API overage (opt-in, off by default) | — | — | $1 / 100,000 credits | $1 / 100,000 credits |
| Plugins (Figma, Sketch, Penpot, VS Code) | ✓ | ✓ | ✓ | ✓ |
| Saved projects | 20 | 500 | 2,500 | 10,000 |
| URL analyses / month | 20 | 250 | 1,000 | 2,500 |
| Vision sims / day | 25 | Unlimited | Unlimited | Unlimited |
| Team, support & security | ||||
| Team seats (multi-user accounts) | Planned — every account is single-user today | |||
| Support | Community | Priority email | Priority email · direct contact | |
| White-label embedding | Planned — scoped case by case | |||
| SSO / SAML · compliance reports | Planned — 2FA and account activity logs ship today | |||
| Uptime SLA | No contractual SLA yet — best-effort operations | |||
Questions
The ones people actually ask
Every answer is on this page somewhere; these are the seven that come up first.
Are the tools really free?
+Yes — completely. Every tool, including LUT Lab, the ICC Profile Reader, the Color Science Lab, clinical & medical vision simulations, and the industrial suite, is free to use with no feature locked away. Two things have a free allowance rather than a lock: the URL Analyzer, which runs on our servers, asks you to sign in and scans 20 pages a month, and the Color Blindness Simulator runs 25 simulations a day. We removed the paywalls that used to sit on individual tools.
If the tools are free, what am I paying for?
+Conveniences and scale — not access. Artisan, the plan on sale today, adds ad-free browsing, portfolio exports without the credit line, whole-site accessibility crawls of up to 24 pages a run, and a monthly allowance of 250 tokens. One token is one page analysed, so that is 250 pages a month however you spend them — a 24-page crawl costs 24. Vision simulations run in your browser, cost us nothing, and are unlimited on Artisan. Batch processing, the full API and branded WCAG reports arrive with Specialist; cloud sync and version history arrive with the systems behind them. The tools themselves stay free for everyone.
The API is metered separately in credits — see API credits & overage for what a request costs and what happens when an allowance runs out.
Can I switch plans later?
+Yes. An upgrade starts as soon as the payment clears. There is no downgrade to arrange: a pass runs for the term you bought and then stops on its own, so you simply buy the plan you want next — or nothing. Automatic proration isn't wired up, so if a change leaves a real difference in your favour, contact us and we'll settle it.
Is there a free trial for paid plans?
+Not currently — a paid plan is charged in full when you buy it. The Free plan is the trial: every tool is free forever with no credit card required, so you can evaluate everything before upgrading. If a paid plan isn't right for you, the 7-day money-back window in our refund policy covers you, and because nothing auto-renews there is no second charge to head off.
What payment methods do you accept?
+Every payment is processed by Razorpay — credit and debit cards, UPI, netbanking and wallets. We never see or store your card, UPI or bank credentials. Stripe is not enabled on this deployment, so nothing here routes through it.
If you are paying from outside India, read this first. Acceptance of non-Indian cards is a permission on our Razorpay account rather than something the checkout can decide, and American Express is a separate opt-in again. If your card is declined at the last step, tell us — that is a gateway permission on our side, not a problem with your card, and we would rather arrange the payment than let you leave thinking it was.
Do you offer discounts for nonprofits or students?
+Yes — but arranged by hand, not by a code at checkout. There is no discount field in the purchase flow, so here is exactly what happens: write to us with proof of eligibility before you buy, and we agree the price; you then pay the normal price and we refund the difference through Razorpay, or we activate the plan on your account without a charge. We would rather describe the manual process accurately than show a coupon box that does not exist.
Billing & refunds
+Pick a 1-month or a 12-month term — twelve months costs 10× the monthly price, a 16.7% saving (two months free). Industrial Pro pricing can be customized based on team size, usage, and feature needs — talk to us for a tailored quote.
For full terms, see the Subscription & Billing and Refund policies.