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How Colorants Work

The other articles here ask how we see color and how screens and presses reproduce it. This one asks the older question: why does a thing have a color at all? A petal, a paint, a butterfly wing - each answers differently. Most absorb light and reflect the rest; some build color from pure structure with no pigment at all. This is the interactive physics of colorants.

Physics · 33 4 Live Demos ~35 min read Pigments & structure
subtract
Color is what isn't absorbed
pigment / dye
Particle vs dissolved
structural
Color from shape, not chemistry
A = εcl
Beer-Lambert law
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Color is what is left over

A colorant does not add color to light - it takes some away. White light contains every visible wavelength; a material's molecules absorb the wavelengths whose energy matches their available electron transitions, and whatever is not absorbed bounces back to your eye. A leaf looks green because its chlorophyll greedily absorbs red and blue for photosynthesis and leaves green to reflect. The color you name is the complement of what was absorbed.

This is why color in materials is fundamentally subtractive - the same logic as CMYK ink, now at the level of single molecules. Understanding absorption is the key that unlocks pigment mixing, dye strength, and why some "colors" behave completely differently because they are not pigments at all.

The one-line model: reflected color = illuminant − absorbed wavelengths. Remove the long (red) end and you see cyan; remove the short (blue) end and you see yellow; remove a slice from the middle and you see purple. Naming a pigment tells you what it fails to absorb.
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Pigments vs dyes

Both pigments and dyes are colorants that work by absorption, but they differ physically, and the difference drives how they are used.

Pigment
Solid, insoluble particles suspended in a medium (paint, ink, plastic). They sit on or in the surface, scatter light, and are usually opaque and lightfast.
Dye
Soluble molecules dissolved into the material itself (fabric, ink, stain). They bond at the molecular level, are typically transparent and vivid, and can be less lightfast.
Opacity
Pigment particles scatter and hide what is beneath; dyes let light pass through and color it, so the substrate shows.
Why it matters
Pigments cover and last; dyes saturate and glow. The same hue from a pigment and a dye can look and behave very differently.
03

Selective absorption

A colorant's identity is its absorption spectrum: which wavelengths it removes, and how strongly. Slide an absorption band across the spectrum below and watch the reflected color appear as the complement of the band you carved out.

Interactive 01 · Absorb a band

Carve a notch out of white light

The chart shows the visible spectrum with an absorption notch you control. Move the band's center and width; the swatch is the resulting reflected color - everything the pigment did not absorb. Park the notch on red (~620 nm) and the surface looks cyan; on blue (~460 nm) and it looks yellow.

Reflected color ≈ #3FD0D0 looks cyan (red absorbed)
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Why blue + yellow = green

Here is the classic paint-box puzzle, finally explained at the molecular level. Mixing pigments is subtractive: each pigment removes its own slice of the spectrum, and only what both let through survives. A "blue" (really cyan) pigment absorbs the red end; a yellow pigment absorbs the blue end. Mix them and red and blue are both gone - only the green middle is reflected. The mixture is darker than either parent, because together they absorb more.

Interactive 02 · Subtractive mixing

Two absorbers, one survivor

Each pigment absorbs one band. The mixture's reflectance is the product of the two - light must escape both filters. Set pigment A to absorb red (~620 nm) and pigment B to absorb blue (~460 nm) and the mix turns green. This is real subtractive mixing, not the additive light mixing of a screen.

Pigment A
+
Pigment B
Mixture ≈ #3a8a3a both red and blue absorbed - green survives
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Concentration and Beer-Lambert

How strong a color is depends on how much colorant the light passes through. The Beer-Lambert law says absorbance grows linearly with concentration and path length, while the light that gets through falls off exponentially. Double the dye and you do not double the darkness - you square the transmittance loss. It is why a drop of ink in water is pale, but a thick pour is nearly black.

A = ε · c · l    T = 10−A A = absorbance, ε = molar absorptivity (how strongly this colorant absorbs), c = concentration, l = path length, T = fraction of light transmitted.
Interactive 03 · Beer-Lambert

Turn up the concentration, watch it deepen

A single dye that absorbs around the chosen band. Raise the concentration: absorbance climbs linearly but the transmitted color darkens and saturates exponentially. Low concentration is a pale tint; high concentration approaches opaque, deep color.

Absorbance A ≈ 0.80 Transmittance T ≈ 16% Color ≈ #7A5AD0
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Structural color

Some of the most brilliant colors in nature contain no pigment at all. A soap bubble, a peacock feather, a morpho butterfly, an oil slick - their color comes from microscopic structure that makes light waves interfere. In a thin film, light reflecting off the top and bottom surfaces recombines; at thicknesses where the two are in step, a wavelength is reinforced, and where they cancel, it disappears. Because the path difference changes with viewing angle, the reinforced wavelength shifts as you tilt - producing iridescence, color that moves.

Interactive 04 · Thin-film iridescence

Tilt it and the color shifts

A thin transparent film of the chosen thickness. The reinforced wavelength is λ ≈ 2 n d cos θ - so as you increase the viewing angle, the path shortens, the peak shifts toward blue, and the color travels. No pigment is involved; change the angle and the same film is a different color.

Reinforced λ ≈ 616 nm Color ≈ #6AD0FF structural - shifts with angle
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Other ways to make color

Absorption and structure cover most cases, but color has a few other origins worth knowing.

Emission
Hot or excited matter makes light - flames, neon, LEDs, screens. Additive, not subtractive: the source adds wavelengths rather than removing them.
Scattering
Tiny particles scatter short wavelengths more, painting the sky blue and sunsets red. Same physics that makes milk and some blue eyes their color.
Fluorescence
A material absorbs high-energy (often UV) light and re-emits it at a longer wavelength - the glow of highlighters, neon dyes, and paper brighteners.
Dispersion
A prism or raindrop bends each wavelength by a different amount, spreading white light into a spectrum - rainbows and the fire of a diamond.
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Practical notes

Lightfastness
Some colorants fade as UV breaks their molecules. Pigments usually outlast dyes; archival work specifies rated, lightfast colorants.
Mixing darkens
Every pigment you add removes more spectrum, so blends trend toward muddy gray-brown. Mix few, pure colorants, not many.
Pigment gamut
Real pigments are imperfect absorbers, so a paint or ink set has a limited, lumpy gamut - the reason print can't match every screen color.
Metamerism risk
Two colorants with different spectra can match under one light and diverge under another - critical when matching dye lots or inks.
Structural is durable
Structural color cannot fade like pigment - it lasts as long as the structure does, which is why fossils and old beetles still shimmer.
Opacity is a choice
Need coverage? Use an opaque pigment. Need a glow over a surface? Use a transparent dye or glaze.
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Pitfalls and gotchas

"Pigment adds color"
It removes wavelengths. The visible color is the leftover - the complement of what was absorbed.
Mixing like light
Pigments mix subtractively (darker), not additively (lighter). Red + green paint is mud, not yellow.
Doubling dye = double dark
Transmittance falls exponentially with concentration, not linearly. A little more dye does a lot near the top end.
Treating structural like pigment
Iridescent color changes with angle and can't be matched by a flat swatch or a single Lab value.
Ignoring lightfastness
A gorgeous fugitive dye that fades in months is the wrong choice for anything meant to last.
Assuming hue = same spectrum
Two colorants matching today can be metamers that split under a different light. Check across illuminants.
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Test your understanding

Six questions on absorption, mixing, concentration, and structure. Instant feedback, no scores recorded - a wrong answer comes with a short explanation.

Quick check

Question 1 of 6 00:00
Loading…
Choose the answer you think is correct.
 
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Continue your journey

Colorant physics connects light, the spectrum, and subtractive reproduction. The numbers reflect each article's position in the editorial roadmap.